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October 26, 2009

AVAYA News - Avaya, AT&T Strengthen Partnership with Opening of New Sales Center for SMEs

By Patrick Barnard, Group Managing Editor, TMCnet

Enterprise phone system and contact center solutions provider Avaya has reportedly strengthened its partnership with major U.S. carrier AT&T with the establishment of a dedicated customer sales center to serve the communications needs of small to medium sized enterprises.

The new sales center will sell the combined offerings of the two companies -- thus giving SMEs a “one-stop shopping destination” for all their communications technology needs. Business owners can get Avaya's (News - Alert) enterprise telephony solutions integrated with AT&T’s SIP trunking and save significantly on their communications costs, as well as boost employee collaboration and productivity. They can also opt for advanced mobility solutions by combining, for example, AT&T's (News - Alert) wireless services with Avaya's IP Office solution.
"AT&T and Avaya understand that small and mid-sized enterprises need their communications to work hard for them, but don't have the time or resources to work hard on researching, purchasing and maintaining their systems," said Vin LaRocca, president, North America field operations, Avaya, in a release. "They want to rely on trusted experts who know what kind of equipment and services their business needs and bring it all together into a streamlined package. Together, the AT&T and Avaya customer sales center will make it easy for them to do just that."

"Our business customers are looking for advanced network and mobility applications that will serve them in an increasingly mobile environment," added Steve Hall, executive director, product marketing management, AT&T. "We believe that this expanded relationship with Avaya will enable businesses to capitalize on the benefits of our mutual solutions in a simpler and more convenient fashion."
Earlier this month Avaya announced the launch of a new set of managed services offerings designed to help partners to expand their business, enhance customer relationships and reduce costs.
Partners can use managed services to provide real-time monitoring and management of communications and IT infrastructure – but perhaps more importantly they will be able to offer Avaya managed services directly to their customers for the first time. In addition these services can be branded under the partner’s brand and priced and packaged to support its business plans.
Avaya also recently announced Avaya Connect, its new global channel partner program designed to drive greater profitability and growth for channel partners.

Built on a global framework, the program addresses the needs of different types of partners, whether they are system integrators, service providers or small to mid-sized business resellers.
“The idea is simple. By building stronger connections with our partners and enabling them to be successful, we can reach farther to better serve customers,” said Jeremy Butt, vice president, Worldwide Channels, in a release. “Avaya Connect fundamentally helps drive consideration and closure of Avaya solutions, enables our partners to engage more customers with our innovative products and services portfolio, and provides customers better choices to move their businesses forward.”

Patrick Barnard is a contributing writer for TMCnet. To read more of Patrick’s articles, please visit his columnist page.

Edited by Patrick Barnard

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