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April 10, 2012

AVAYA News - Cisco, Avaya and Mitel Positioned Atop IP Telephony Vendor Market

By Beecher Tuttle, TMCnet Contributor

Although the IP telephony vendor market is once again dominated by the likes of Cisco, Avaya and Mitel (News - Alert), a number of recent technological innovations have reenergized competition and forced every player in the space to evolve their product line to remain viable, according to a new report from Info-Tech Research Group.

“Vendors who think they can stay on top of the game with last year’s features will not be able to maintain market share,” James McCloskey, Senior Research Analyst for Info-Tech Research Group, said in a statement. “In order to stay ahead of the game vendors need to focus product development on differentiators such as enhanced mobility solutions, Unified Communications (News - Alert) capabilities and flexible deployment options.”

Listed as the top "champion" in the report, Cisco has positioned itself as the leading IP telephony vendor of highly targeted products, leading Info-Tech Research to surmise that Cisco (News - Alert) will continue on its aggressive growth pattern. The analysis group pointed to Cisco's mobile features and various deployment options are strong differentiators.

Avaya also achieved champion status in this year's report, powered strongly by its top-end Bring Your Own Device (BYOD) program and its highly virtualized data centers. The final 2012 champion is Mitel, which offers highly flexible deployment options and a growing partnership with Vmware, says Info-Tech.

Other well-known vendors like Alcatel-Lucent (News - Alert), Siemens and Interactive Intelligence are still making a strong move in the IP telephony vendor space, according to Info-Tech Research, which names the three companies as "innovators" in the market. Other notable mentions include Digium and NEC (News - Alert), named as "emerging players" in the space, as well as "market pillars" Shortel and Toshiba, which were found to be leading vendors of trailing IP telephony offerings.

Vendors were judged on their viability, strategy, reach and channel. Each company's product line was evaluated with a special focus on each features, usability, affordability and architecture. 

Edited by Braden Becker

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