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February 01, 2012

AVAYA News - Star Telecom's SIP Trunking Service Now Avaya Compliant

By Jayashree Adkoli, TMCnet Contributor

With an objective to provide standards-based SIP solutions, Star Telecom, a provider of SIP-based telecommunications services and solutions to the contact center and collections verticals, announced that its SIP-based services suite recently earned the “Avaya (News - Alert) Compliant” status.

This “Avaya Compliant” status represents that Star Telecom’s service is now compatible with Avaya’s key contact center solutions. Avaya is a provider of business collaboration and communications solutions, offering unified communications, contact centers, networking and related services.

Star Telecom's solutions are tailor-made to serve the basic telecommunications needs of contact centers through SIP trunking. The company’s solutions are also flexible enough to provide value added services such as cloud-based network call recording, call routing, hosted IVR, call reporting and other SIP-based services and solutions.

According to Star Telecom, its SIP trunking services help businesses reduce costs and increase efficiencies in their contact center. Many contact centers leveraging this service have already reduced telecommunications-related expenses by up to 65 percent. These cost reductions are in addition to indirect savings produced through increased operational efficiencies.

Due to the fact that  Star Telecom allows its clients to access telecommunications services and related technology on a hosted, pay-as-you-go basis, it significantly reduces the need for capital expenditures.

According to a press release, the SIP trunking service is now compliance-tested by Avaya for compatibility with: Avaya Aura Communication Manager 5.2.1 and Avaya Aura Session Manager 6.1 with Acme Packet (News - Alert) Net-Net SBC.

As a technology Partner in the Avaya DevConnect program, Star Telecom has the eligibility to submit products for compliance testing to the Avaya Solution Interoperability and Test Lab. At the lab, a team of Avaya engineers develop a comprehensive test plan for each application to verify whether it is Avaya compatible.

The Avaya DevConnect (News - Alert) program is an initiative that has been created to develop market and sell innovative third-party products that interoperate with Avaya technology, as well as extend the value of a company’s investment in its network.

With the successful completion of compliance testing via the Avaya DevConnect program, businesses will be able to confidently add best-in-class capabilities to their network without having to replace their existing infrastructure, thereby accelerating the deployment of new applications and reducing both network complexity and implementation costs.

“Achieving compatibility with Avaya reaffirms Star Telecom’s commitment to standards-based SIP solutions targeted at the contact center vertical,” said Miroslav Mostic, CTO for Star Telecom, in the release.

Mostic concluded, “This level of interoperability goes beyond simple SIP integration and opens the door to hosted call recording, IVR, call routing, call queuing and other applications traditionally provided on-premise. The new technology may impact contact center applications in the same way other cloud technologies have impacted computing in general.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, happening right now from Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.

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Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Jamie Epstein

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